Adding $2,000 to your digital ad budget can open a lot of doors, but without the right strategy, it can also lead to wasted spend. One of my clients recently saw impressive results after testing different service areas—hot tubs, shed demolition, cleanouts, and general junk removal. These insights are more than just good news for them; they’re valuable lessons for any junk removal business looking to make the most out of their ad budget. Here’s what we learned from these early wins.
1. Ad Costs Vary by Service – Tap Into Lower Competition Niches
One thing we quickly saw was that junk removal was far less competitive than dumpster rental in the client’s area. This meant keyword costs were much lower, with junk removal ads averaging around $9 per conversion. We also focused on more niche services like hot tub and shed removal, where competition was even lower, allowing for more conversions without blowing the budget.
Takeaway: If your area has demand for specific services, like hot tub or shed removal, allocate a portion of your budget to those focused campaigns. You might find that you can get a better cost per conversion by targeting those niches with less competition.
2. Early Wins with Niche Campaigns – Hot Tub and Shed Demolition Lead the Way
In the client’s case, the hot tub removal campaign hit a remarkable low at just $7 per conversion. Shed demolition was just under $10 per lead. These numbers show that niche campaigns targeting high-interest, specific services can deliver a strong ROI with relatively low cost per lead.
Takeaway: Even if your main service is general junk removal, creating separate campaigns for specialized services can bring in leads for a fraction of the cost, while boosting visibility in less competitive areas. These early successes can be key to expanding your reach in the long run.
3. Test, Track, and Reevaluate Regularly
The hot tub and shed demolition campaigns showed strong results early on, but we didn’t just sit back and relax. Digital advertising requires constant monitoring and adjusting. Early wins are great, but ad costs and competition can change. Tracking results regularly allows us to adjust budgets, pause underperforming ads, and pour more into the campaigns that are driving ROI.
Takeaway: Monitoring is crucial. Even if you’re seeing early successes, the landscape can shift quickly. Regular evaluation keeps things on track and ensures you’re always moving toward higher returns.
4. Use a General Junk Removal Campaign for Broader Testing
Running a general junk removal campaign gave the client a chance to test a wider range of keywords without draining their budget. We found that keywords like “cleanout” were more expensive—around $50 per conversion—but as the system optimized, those costs started to come down.
Takeaway: Niche campaigns are great for focused results, but a general campaign helps capture a broader audience and provides valuable insights. Use it to learn which keywords perform best and refine your strategy based on the data.
5. Don’t Overlook Phone Calls – They’re Often the First Point of Contact
One thing that stood out was the number of phone calls the client received—four in a single day. Calls are a key metric, especially for junk removal services where customers often want immediate answers before booking.
Takeaway: Pay attention to call tracking. Phone calls give you real-time feedback and offer insight into customer interest. Many customers prefer the personal touch, and tracking these calls can help you better understand what’s driving conversions.
6. Embrace Early Data as a Foundation for ROI
Even though the campaign was still in its early stages, the data we gathered suggested strong potential for ROI. Conversion costs were low, and the early signs were promising, which made us feel confident about scaling those areas that were working best.
Takeaway: Early data can provide solid insights into your campaign’s potential. If you’re seeing strong numbers, don’t wait—scale those successful areas. Building on early wins helps you establish a strong foundation for future growth.
Final Thoughts
What’s exciting about this client’s early campaign results is that they’re not just about low conversion costs; they show the value of a diversified, data-driven approach. By balancing niche campaigns with a broader, general campaign, we’ve been able to test what works without breaking the budget.
The key takeaway here is to stay flexible, monitor your campaigns closely, and always be ready to optimize. The more data you collect, the better positioned you’ll be to make strategic decisions that drive long-term growth.✌️
Justin Hubbard
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