If you’ve ever gotten a call from someone asking if you’re a scrap yard or junkyard, you’re not alone. It’s actually a pretty common situation for junk removal businesses. Let’s break down why these calls happen and how you can address them to avoid wasting your time.
Why Scrap Yard Calls Are So Common
A lot of times, the reason you’re getting calls about scrap yards is because of your website. If your site mentions scrap metal services, even if you don’t run a scrap yard, Google may associate your business with those types of services. This leads to people searching for scrap yards finding your site in their search results. Even though you don’t run a scrap yard, mentioning scrap metal can trigger those calls from customers who think you handle that type of service.
What You Can Do About Scrap Yard Calls
Here’s the good news: there’s a simple way to filter out these calls, especially when it comes to paid ads. By excluding keywords like “scrap yard” and “junkyard” in your campaigns, you can focus your ad spend on the right traffic. This ensures you’re attracting the right customers and avoiding calls from people looking for scrap metal services. However, you’ll still get some organic traffic from people searching for those terms as long as your site mentions scrap metal.
Why People Call Multiple Businesses (Even If They’re Not Scrap Yards)
Another reason why you might be getting calls about scrap yards is just how people search for services. When someone needs a quick solution, they often don’t know exactly who to call, so they start dialing businesses they think might help. If your business shows up in search results, they might call you out of convenience or because they’re casting a wide net.
Adjusting Your Ads to Avoid Scrap Yard Calls
If these calls are becoming a regular issue, it’s time to tweak your ad strategy. Excluding scrap yard-related keywords from your paid campaigns is a great start. We’ll dive into your ad account and make sure we’re optimizing for the right audience. This means we’ll filter out the terms like “scrap yard” and “junkyard” so that your ad budget isn’t spent on the wrong traffic. But remember, while you can control your paid ads, organic traffic still depends on what’s listed on your site.
The Bottom Line: How to Reduce Scrap Yard Calls and Stay Focused
In the end, getting scrap yard calls is a part of the junk removal business—especially if your site mentions scrap metal services. But with the right adjustments to your paid ads and a little clarity on what’s driving traffic to your site, you can significantly reduce these calls. By excluding irrelevant keywords and focusing on relevant terms, you’ll keep your phone ringing with customers who actually need your services.
Just remember: while paid ads can be adjusted, organic traffic still relies on your site content. So keep your content clear and focus on what you want your business to be known for.✌️
Justin Hubbard
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