Welcome to our newsletter! The game is changing fast, and so is search. The shift towards AI-driven recommendations in tools like ChatGPT, Gemini, Claude, and Perplexity means businesses have a new kind of visibility to aim for—Generative Engine Optimization (GEO). GEO is about influencing these AI tools to recommend your business, product, or brand.
For years, we’ve relied on Google to surface our business in search results, but that’s no longer enough. AI-driven platforms are the new go-to, and more and more users are skipping Google to get answers directly from AI. This shift leaves business owners at a disadvantage if they’re not showing up in these new kinds of searches.
Picture this: someone asks an AI like Claude or Gemini, “What’s the best junk removal service in Connecticut?” If your business isn’t set up to be recognized by these tools, you’re missing out on that potential customer. For example, Grizzly Junk Pros might show up in an AI-generated answer because they’re already optimized for GEO—while other local competitors are left in the dark. As more users rely on AI-driven answers, your business could fall behind, making it harder and harder to reach new customers.
Here’s how you can start making GEO work for you and position your business for this new AI-driven landscape:
1. Optimize Your Website for SEO and GEO
Traditional SEO remains foundational, but GEO requires additional steps. Make sure your website is optimized not only for Google but also for Bing, which powers many of these AI responses. Use targeted keywords that reflect your services and location to boost visibility. For example, if you’re a kitchen remodeler in Austin, optimize for specific terms like “best custom kitchen remodelers Austin 2024.”
2. Build a Strong Link Profile
To increase the chance of AI tools recommending your business, work on building a network of quality backlinks. When your business is linked on credible sites across the web, it boosts your rankings and increases the likelihood of being pulled into AI-generated answers. Focus on gaining mentions on reputable sites that will help solidify your authority.
3. Create Extensive Content Marketing
AI tools rely on massive amounts of content to build associations between brands and topics. Consistent, informative content on your website and across the web reinforces your brand. Publish relevant articles, blogs, and guides that align with keywords your customers search for—so AI tools “learn” about your business and are more likely to recommend it.
4. Optimize for AI Overviews
Sometimes, regular SEO doesn’t cut it for AI-driven answers. For instance, your site might be top-ranked on Google, but without a focus on GEO, it won’t appear in AI overviews. Look at AI-generated answers for terms relevant to your business, and make sure your content specifically addresses these queries in a way that AI tools can easily process.
5. Leverage AI-Specific Content
Publish content that addresses topics or keywords related to your industry in a way that AI platforms can understand. This is about going beyond your website—make sure your brand is mentioned across trusted sources, forums, and industry publications. The more comprehensive your web presence, the higher the chance AI tools will recognize and recommend your business.
Embracing GEO now will set your business apart as the market shifts further into AI-driven search. Don’t wait to get started—start building your AI-friendly online presence today to stay competitive. ✌️


Justin Hubbard
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