As a junk removal pro, you’ve probably come across companies like ReSupply, Dimension, or LoadUp that offer subcontracted jobs or leads for your business. While the promise of an influx of work can be tempting, it’s important to carefully consider whether these partnerships are the right fit for your business strategy.
The Trade-Off: Short-Term Gains vs. Long-Term Relationships
Many service businesses, especially in junk removal, look to lead generation companies as a quick way to get jobs. However, the profitability of these leads often doesn’t match up to the costs involved. The juice may not be worth the squeeze, especially when you factor in the fees these lead gen companies charge and the often lower-than-normal pay per job.
That said, these partnerships can still serve a purpose—particularly as a source of add-on jobs throughout your routes. If you can squeeze some profit out of these leads, great! But the real value lies in something far more lasting than the immediate paycheck: the customer relationship.
Instead of seeing these jobs purely as one-off transactions, think of them as opportunities to build relationships for the long term. While these jobs may not bring in your standard profit margin, you’re potentially gaining access to a local customer base that could lead to repeat business and valuable referrals. Over time, these small wins can add up.
Building Customer Loyalty for Repeat Business
The key to making these partnerships worthwhile is focusing on customer lifetime value. Even if you don’t hit your usual profit margins on a single job, that customer could turn into a valuable, long-term relationship. You never know how often they’ll need your services in the future, and more importantly, who they might recommend you to.
After completing the job, follow up. It’s not enough to just get in and out quickly. Make a point of nurturing that relationship. A quick email once a quarter, a text check-in, or a phone call to remind them of your services can keep you top of mind when they need junk removal again—or when they refer you to someone else.
The Real Value Lies in the Backend
While partnering with these lead gen companies might seem like a way to increase your job volume, the real benefit comes from the backend—the customer information you acquire.
For example, I work with a few lead farm SEO businesses that subcontract my dumpster rental service out. These partnerships bring in six figures in revenue for us every year. But the true value lies in collecting the local customers’ info after the job is complete. The data you gather during these jobs can lead to future opportunities, whether it’s repeat business, referrals, or simply having a contact list to market to in the future.
Is It Worth It?
So, should you partner with ReSupply, LoadUp, or similar companies? It really depends on how you approach the relationship. If you’re solely looking for quick, high-profit jobs, these lead gen companies might not be your best bet. However, if you’re focused on long-term growth and customer relationships, these partnerships can be an avenue to build your network, gain customer trust, and keep your business top of mind for future jobs.
In the junk removal industry, every job, even the lower-margin ones, is an opportunity to expand your customer base. By focusing on building relationships and nurturing them over time, even the most seemingly insignificant leads can turn into gold. Keep following up, stay connected, and remember that it’s the long-term value of your customers that will make the difference.✌️
Justin Hubbard
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