If you’ve noticed a recent dip in leads or conversions, don’t worry—this is actually a normal part of how Google Ads works. Search volumes can ebb and flow over time, and it’s common to see some weeks that are slower than others. That said, we’ve taken action to keep things moving forward.
What’s Happening with Search Volume
Over the past two weeks, your search volume has dropped a bit, which means fewer people are seeing your ads. This can happen from time to time due to various factors, such as seasonal trends, changes in search behavior, or Google’s own adjustments to its algorithms. It’s a normal part of running ads, but we want to make sure it doesn’t slow down your lead flow.
Our Adjustment: Adding a New Ad Set
To keep the momentum going, we added an additional ad set this morning. This new ad set should help broaden your reach and bring in fresh traffic. It’s a strategic way to capture more leads without increasing your budget, especially when search volume fluctuates.
Stay in Touch for Updates
Please keep an eye on your leads this week and let us know if you see any changes. By staying in touch, we can quickly respond to what’s working and make any further adjustments as needed.
In Summary:
Search volume can vary: It’s normal to see some weeks with lower search traffic; this is a natural part of how Google Ads operates.
New ad set added: We’ve introduced an additional ad set to help counter the dip in search volume and bring in more leads.
Let us know how it’s going: Your feedback is key—let us know if this adjustment brings in more leads so we can keep fine-tuning your campaign.
If you have any more questions or notice other patterns, feel free to reach out! We’re here to make sure your campaign stays on track.✌️
Justin Hubbard
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