📪 HH #90: Busy ≠ Progress
- Justin Hubbard
- Jul 19
- 4 min read
TL;DR –This isn’t anti-social media—it’s pro-data.
📊 If you’re not tracking your marketing, you’re just guessing. Run it all for 90 days.
Then ask:→ What brought in leads?→ What brought in money?→ What wasted your time?
🚫 Don’t get fooled by likes, views, or vanity metrics.Most serious buyers don’t engage publicly—they watch quietly and buy deliberately.
✅ Try everything
✅ Track everything
✅ Cut what’s weak
✅ Double down on what works
Busy isn’t the goal. Results are.
I found myself in another back and forth with a small business owner about social media and its impact (or lack thereof) on their business.
And I always bring the conversation back to the same thing: Are you tracking your marketing efforts?
This isn’t anti-social media — it’s pro-data.
Because before I give advice, I want to see the data.
You should be tracking everything
Digital marketing (easy to track)
Traditional marketing (a little harder)
Networking (easy if you write it down)
Anything you’re doing to get customers
There's no right or wrong way to market when you're starting out. I actually encourage you to try a bunch of things. But you have to track it.
Run everything for at least 3 months. That gives you enough data to cancel out random outliers. After that, sit down and look at what’s actually working.
What brought in leads?
What brought in money?
What sucked up your time but didn’t move the needle?
You’re looking for ROI—whether that’s time or money.
Yard signs, door hangers, networking = time
Ads, mailers, online campaigns = money
You only have so much energy and focus. If you don’t track and analyze, you’ll do what most small business owners do: Work hard on the wrong things.
You’ll stay busy.
You’ll stay tired.
You’ll feel like you’ve been grinding for years but nothing’s changed.
And you’re not wrong—because busy doesn’t equal progress.
Now back to social media…
People on social aren't sitting there hoping to see a junk or dumpster company pop up in their feed. They scroll past that stuff immediately. They’re there for entertainment and to keep up with friends—not to think about their to-do list.
That’s why social media converts so low in our industry.
But if you’ve got real data showing that it works for you?
Cool. I’ll tell you the exact opposite. Because data doesn’t lie.
A few quick reminders while we’re on it:
Vanity metrics are misleading.
Likes and views don’t mean anything if they’re not tied to leads or sales.
Algorithms push beginner-level content.
It’s built for mass appeal—not for serious customers. That’s not the audience you want anyway.
Signal > Noise
Noise = views and likes from strangers.
Signal = who’s actually paying attention (buyers, peers, collaborators)
Sophisticated buyers don’t act like everyone else.
They don’t like, comment, or share much. They observe quietly—and they buy deliberately.
Success often looks quiet. Just because a certain marketing effort doesn’t blow up doesn’t mean it isn’t working behind the scenes.
Bottom line
Try it all.
Track it all.
Cut what’s weak.
Double down on what works.
And stop thinking busy is the goal.
That’s the Hauler’s Edge ✌️
Justin Hubbard
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