📪 HH #86: The real AI edge... being human
- Justin Hubbard
- Jun 21
- 3 min read
TL;DR – AI is everywhere—but it can’t replace trust, empathy, or real experience.
In the junk, demo, and dumpster world, we’re still a people business.
✅ Use AI to automate the small stuff
✅ But double down on what machines can’t do:
Building real relationships
Showing up with empathy
Trusting your field instincts
The hauler who cares will always win.
AI is everywhere right now. Feels like every day there's a new tool claiming it'll replace how we work. But here's what I've learned from years in the junk, dumpster, and demo business:
We’re still a people business.
No AI or app can replace trust, connection, or showing up when it counts. Shaking a hand, being reliable, and genuinely caring about your customers—these things can't be automated.
The more AI handles routine tasks, the more your human side stands out.
To keep your edge, focus on:
✅ Relationships
✅ Empathy
✅ Experience
Here's what I'm talking about 👇
Relationships Come First
Customers don't just pick a service, they pick someone they trust. Repeat business and referrals don’t happen because you had the cheapest dumpster or the quickest service.
They happen because people like you. They trust you.
Sure, AI can schedule jobs, send reminders, and handle many repetitive tasks — and you should harness that power. But it won't remember your client's kid's baseball game or ask how their dog is doing. Real relationships turn customers into advocates.
Empathy Keeps Customers
In our line of work, we often help people during tough times—clearing homes after loss, removing belongings tied to important memories. These aren't just "jobs," they're emotional situations.
No machine can truly say, “Don’t worry, we've got you.” That kindness and patience stick with people. They'll never forget how you treated them.
Trust Your Experience Over Algorithms
AI runs on data, but you have real-world experience. You've seen it all: unstable walls, hidden hazards, or jobs about to turn bad. Your gut feeling, built from years on the job, beats any software prediction.
Your instinct isn't a guess, it's your advantage in many situations.
Tools + Human Touch = Success
Here’s my opinion: use AI for the numbers, analyzing data, reminders, organization, automations, etc. Let it handle the busywork.
But always stay human.
👥 Strengthen real connections
🧠 Trust your instincts
💬 Show genuine care
📞 Be personally involved
When customers have several local companies to choose from, they’ll remember the one that treated them like a person and not just another job.
Your real advantage is being the human who cares, follows up, and goes the extra mile.
That’s the Hauler’s Edge ✌️
Justin Hubbard
Whenever you're ready, here are three ways I can help you grow your business:
1. Adimize: Grow Your Business with Our Proven Google Ads System
Maximize your ad spend with a FREE Google Ads review from Adimize—my own business born out of numerous requests from fellow haulers looking to improve their marketing. With over a decade of experience in the hauling industry, we optimize campaigns to drive leads and boost bookings—using intent-driven, results-focused strategies. No contracts, no risk. Schedule your free review HERE.
2. Get Personal Help with a FREE Strategy Call
You’ve invested in experts for your golf game and finances—now let's do the same for your business. I’ve been in your shoes, and I know what it takes to break through the grind. Together, we'll identify the moves that will make your business thrive and set you on the path to significant growth. Book your strategy call HERE.
3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses
Discover how to drive sustainable revenue and growth in the hauling industry. This book provides targeted strategies to scale your business, optimize operations, and enhance profits while mitigating risks. With real-world examples and proven methods, you'll gain actionable insights to help businesses like yours succeed and realize their full potential. Purchase your copy HERE.
4. Financing for Trucks and Equipment
Are you planning to grow your fleet or upgrade your equipment? I can connect you with flexible financing options tailored for service businesses. Reach out, and I'll guide you through the next steps.
5. Looking to Buy a Truck?
If you’re looking for a new truck, I can connect you with a trusted dealership that specializes in our industry. Just let me know, and I’ll help you get started.
6. Simplify Payroll, Payments, and Operations
Whether it’s payroll, payment processing, or software to streamline operations, I collaborate with providers who can enhance your backend efficiency. Contact me directly, and I’ll help you find the right solution.
Comments