📪 HH #108: chatGPT Junk Removal Ads
- Justin Hubbard
- Oct 19
- 5 min read
TL;DR
The marketing landscape is shifting fast as AI assistants like ChatGPT replace search engines. Soon, customers will book directly through AI, not websites or Google Ads. Businesses that build trust signals, clean data, and AI-ready content now will dominate when this change becomes mainstream.
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There’s a moment in every industry when the rules quietly change. Most people don’t notice right away. They’re too busy running their same play, spending the same ad dollars, and wondering why the phone isn’t ringing like it used to.
That moment just hit marketing — and it’s called ChatGPT Ads.
You might’ve seen the headlines or heard whispers. But this isn’t just another “tech trend.” This is the start of the next advertising era.
And the smart operators — the ones who understand lead flow, are about to buy customers for less money than ever before.
Let me explain exactly how I think it’ll play out.
What’s Coming: AI Becomes the New Search Engine
In the next 12–18 months, when a customer needs something done — a junk pickup, a water heater replaced, a driveway cleaned — they’ll ask an AI assistant like ChatGPT, or Bing Copilot, or Google’s Gemini.
And instead of showing ten links, the AI will give one answer.
That’s the power shift.
Right now, Google dominates because it controls attention. It sells us clicks. But when AI assistants become the middleman between consumers and businesses, the game changes from clicks to conversations.
Instead of competing in a crowded search result, you’ll compete to be the recommended provider.
And if you are that provider — the one the AI picks — you’ll get tons of bookings.
The Funnel Is Collapsing — That’s a Good Thing
Here’s how the buying path typically looks:
Ad → Website → Lead Form → Phone Call → Estimate → Sale
Every step was a drop-off point. You’d pay $20 for a click and then lose 70% of those people somewhere between the form and the phone.
Now imagine this:
Customer asks, “Book me a junk pickup tomorrow.”
ChatGPT checks local providers.
It finds yours, sees you’ve got reviews, fast response, same-day availability.
It books it — right there in the chat.
No website visit.
No click.
No drop-off.
This is coming in 2026. And if you start preparing now, you’ll have the systems and reputation ready when that switch inevitably flips.
Competition Is Actually Good for You
Here’s the part nobody’s really talking about. When ChatGPT opens ads to businesses, Google will be forced to compete.
That’s huge. For the first time in decades, the ad market won’t be controlled by a single gatekeeper.
Competition drives prices down. Always has, always will.
That means your Google CPCs will start to drop as ad budgets spread across platforms. The same way more streaming services made cable cheaper, more ad inventory makes leads cheaper.
Add to that the way AI ads will likely be priced — on conversion or booking instead of clicks — and you’ve got a world where small operators finally get efficiency back.
You’ll pay only when a real customer books.
And you’ll win that booking by doing what you already do best — answering the phone fast, showing up on time, and having proof that you deliver excellent services.
What You Should Do Now
If you’re reading this, you’re already ahead of 95% of small business owners. They’re still debating whether ChatGPT is “useful” or treating it like a consumer getting answers like Google Search.
You’re over here figuring out how to use it to cut your ad costs and double your conversion rate. Below is SXO
Your 6-step jumpstart:
1. Build your AI foundation now.Write clear, direct answers to the questions customers ask most. “What size dumpster do I need?” “Do you pick up TVs?” “How fast can you deliver?” Post them as FAQ pages on your website. Use simple, conversational language. That’s what AI looks for. Do not let AI write it for you.
2. Clean up your data.Make sure your Google Business Profile, Bing Places, and Yelp listings all match perfectly — name, address, phone, services, hours. AI relies on that data to verify you exist and can be trusted.
3. Show proof.Reviews, licenses, years in business, and photos of real work — that’s your currency in the AI era. AI assistants care about trust signals across the internet.
4. Add instant booking.If someone wants to book through chat or an AI assistant, you can’t be the company that still only says “call for a quote.” Have an online booking link, form, or at least a real-time calendar option in addition to your quote forms.
5. Keep advertising.Don’t stop spending on Google Ads. But expect CPCs to slide downward as GPT and Bing ads come online and take more marketshare. Stay active so when competition heats up, you’ve got years of data and higher quality scores (very important).
6. Learn “Conversational Optimization.”SEO and PPC are evolving. The next wave is Search Experience Optimization (SXO) — writing so an AI chooses you as the single best response. If your page reads like how a person actually talks, you’re already halfway there.
Here’s My Prediction on the Future of ChatGPT Junk Removal Ads
By 2026, GPT Ads will be live for businesses.
By 2027, most home service queries will start inside an AI assistant, not a traditional search bar.
By 2028, 60% of online bookings will happen without the customer visiting a website (zero-click).
Google Ads costs will drop 10–20% (maybe more) in local markets as GPT splits the field.
The companies that invested early in online trust signals, automation, and AI-ready content will own the local recommendation slots.
That’s the window. Long-term thinking, planning, and action.
If you build for the future now, you won’t need to fight for it later. You’ll already be the default answer when someone asks, “Hey ChatGPT, who’s the best junk removal company near me?”
This is the holy grail.
Closing Thought
Most businesses wait until the change is obvious (and this will be too late). The leaders prepare while it’s still optional and not widely adopted. ChatGPT ads will be here for junk removal and other home services sooner than you think.
Right now, you’re in the quiet moment — the gap between “this is coming” and “everyone’s doing it.” That’s where empires are built.
And to be honest, the general owner operator doesn't even know this exists yet. You do because you read the Haulers Edge every single Sunday.
Start structuring your business like the AI change already exists — because it does and it will! Soon, it’ll be your new dispatcher, your new salesperson, and your new first impression.
And if you build it right, it’ll be the best one you’ve ever had.
Until then — keep your systems tight, your offers simple, and your response time faster than the competition. That’s how we win this next round.
That's the Haulers' Edge ✌️
Justin Hubbard
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