When it comes to marketing your junk removal business, strategy and timing are everything if you want to see a solid return on your investment (ROI). We’ve been digging into a few ad campaigns for junk removal services recently, and the data’s been eye-opening. Not just for the campaigns we’ve been running, but for lessons any junk removal business can use to stretch their advertising dollars further. Here’s what we’ve learned so far and how it can impact your approach.
Spotting Lower Competition in Junk Removal Ads vs. Dumpsters
Here’s the thing: Junk removal ads are about 80% less competitive than dumpster rental ads in certain areas. This is a huge opportunity for junk removal companies to advertise at a lower cost and actually get some visibility without fighting over the same keywords. For example, we’ve seen junk removal keywords driving conversions at around $9 per lead—way more cost-effective than dumpster ads, which are much more expensive.
Takeaway: Junk removal services can take advantage of lower-cost keywords compared to dumpsters. If you’re offering multiple services, try focusing your budget on junk removal—it could bring in more leads at a more sustainable cost.
Niche Campaign Success: Hot Tub Removal and Shed Demolition
We’ve had some great success with more specialized campaigns—like hot tub and shed removal. For example, we ran a hot tub removal ad that generated a lead for as low as $7. Shed demolition ads are coming in at under $10 per lead. These services are niche, but they attract customers who are ready to pay for specialized help, which can drive better conversions at a lower cost.
Takeaway: Targeting niche services like hot tub or shed removal can yield great results. They’re less competitive, and you’re likely to attract customers who need the service right now. It’s worth carving out some ad budget for these specialized services.
Monitoring Phone Calls as a Critical Performance Indicator
In just one day, we saw four phone calls come through directly from ads. That’s powerful, especially when it comes to service-based businesses. Phone calls are a strong indicator of immediate interest—they show that potential customers are engaging with your ads and taking action right away.
Takeaway: Track phone calls as a key metric of success. Phone calls often signal high buyer intent, so they’re a solid form of lead generation. If you’re seeing calls, it means your ads are hitting the mark.
Testing Broad Junk Removal Ads for Additional Insight
In addition to the niche ads, running a broader junk removal campaign can help you see what kinds of search terms and customer interests are out there. We ran a general campaign with “cleanout” keywords that initially came in at $50 per lead, but over time, that cost will likely drop as the system optimizes. It’s a way to gather data and figure out what works, even if the initial cost seems high.
Takeaway: Running broad campaigns can give you a better sense of what’s working and where interest is coming from. You can refine your strategy and ad copy based on the data, getting the most out of your ad spend.
The Importance of Early Data Collection in Advertising
Data is everything when it comes to digital ads, especially early on. The first few weeks of your campaigns are critical—they help you understand what’s working, what isn’t, and how to tweak your strategy for better results. Even with rising Google Ads costs and market fluctuations, those early insights will guide you on what to adjust and what to double down on.
Takeaway: Don’t ignore early data—it’s your roadmap. The quicker you understand what’s working, the faster you can adjust your budget and strategy for better ROI. Be patient and make adjustments as you go to set your campaign up for long-term success.
Staying Flexible and Experimenting for Optimal Results
These early results look good, but it’s important to remember that they’re just the start. Continued success depends on testing new angles, adjusting targeting, and finding the right balance between your budget and your ROI. Keep experimenting and tweaking as you go, and you’ll unlock the full potential of your campaigns.
Takeaway: Flexibility is key. Don’t be afraid to test different campaigns, pause what’s not working, and double down on what is. If you’re seeing a good ROI, scale those areas and continue experimenting with new opportunities.
In Closing
The insights from a client’s campaigns offer valuable lessons for any junk removal company looking to improve their ad performance. By using niche campaigns strategically, monitoring the right metrics, and staying flexible with testing, you can navigate the complexities of Google Ads and still see strong returns.
The key? Keep testing, stay flexible, and let the data guide you. Early wins are great, but it’s the consistency and adjustments that will make the difference in the long run.✌️
Justin Hubbard
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