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Discipline and Urgency: The Power of 'Do It Now'

Writer's picture: Justin HubbardJustin Hubbard

Updated: Nov 4, 2024

Every morning, I get up and tell myself, “Do it now. Do it now. Do it now.” I’ve trained myself to repeat it until it’s as automatic as breathing, so that when that urge to put something off sneaks in, my mind fires back instantly


“Do it now.” It’s a simple command, but it drives everything I do.


I’ve realized that to stay ahead, you have to be the kind of person who moves fast, someone who tackles tasks head-on without waiting for the “perfect moment.”


I don’t rely on motivation to get things done; I rely on discipline and urgency. Success isn’t about sitting around waiting for inspiration; it’s about attacking each day, every task, with a sense of urgency, keeping my goals close and my timeline tight.


I don’t wait for that feeling of being “ready.” I go for it, I act now, and let the momentum build behind me. This isn’t just a habit—it’s my edge.✌️

Justin Hubbard

Justin Hubbard


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