It’s not unusual to receive random calls from people asking if you’re hiring or from areas well outside your service range. For many junk removal businesses, these calls happen often, especially in high-population states like California and Arizona. Here’s a quick look at why these calls occur, what’s driving them, and how we’re working to filter them out.
1. Why You’re Getting Calls Asking If You’re Hiring
If you’ve received calls from people asking if your business is hiring, it’s likely not from any of your paid ads. This type of inquiry is common for junk removal companies, particularly in larger states where people are actively looking for work. Many people assume that businesses in labor-based industries, like junk removal, are hiring and will call after a quick Google search.
In fact, we see this with several clients, and it’s almost always organic, not ad-related. As a quick check, we test these searches ourselves using different tools, like incognito mode and VPNs, to recreate the results and verify that none of these calls are coming from paid campaigns.
2. Receiving Calls From Outside Your Service Area
Getting calls from areas like Duarte, which is outside your set service area, may seem confusing. Google Ads campaigns typically use location targeting to reach customers within a specific area, but Google sometimes broadens the reach slightly based on user intent. We’re reviewing your account to tighten up the location targeting and have already added Duarte as a negative keyword, which will help reduce calls from that area.
3. Calls From TikTok? Here’s Why That’s Happening
If callers mention seeing your ad on TikTok—even though you’re not advertising there—it’s likely due to users mistakenly connecting your business with content they’ve seen on the platform. TikTok videos frequently highlight businesses in the background or as part of other content, and viewers might assume they saw an ad when, in fact, they just noticed your brand name in passing.
This TikTok mix-up has been happening more and more across the board and is usually just a coincidence. We’re not currently running any campaigns on TikTok, so these calls aren’t connected to your ad spend.
4. Our Process for Reviewing Traffic-Related Concerns
Whenever you report a traffic concern, like unexpected calls or searches, we go through a series of checks to verify the source. This includes testing the keywords, using incognito mode, and switching locations via VPN to see if we can recreate the results. By fully vetting these concerns, we make sure your budget is only being used for the right leads.
In Summary:
Hiring Inquiries Are Organic: Calls asking if you’re hiring are common in junk removal and typically come from organic search, not paid ads.
Location Adjustments: We’ve added outside areas like Duarte as negative keywords to help limit calls from outside your service zone.
TikTok Confusion: Some calls may come from TikTok users who think they saw your ad when, in reality, they saw your business mentioned or highlighted in a video.
Traffic Verification Process: We double-check all reported concerns to make sure your ad spend is focused on targeted, relevant leads.
We’ll keep monitoring your account closely and make adjustments as needed. If you spot other unexpected patterns, let us know, and we’ll ensure your campaigns are optimized to avoid any unnecessary calls or clicks.✌️
Justin Hubbard
PLUS: Whenever you're ready, here are three ways I can help you grow your business:
1. Get Personal Help with a FREE Strategy Call
Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.
You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.
2. adimize: Grow Your Business with Our Proven Google Ads System
Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.
3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses
Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.
Comments