If you’re running Google Ads on a larger budget and wondering whether dedicated landing pages would boost your conversion rates compared to using your website, here’s a closer look at the benefits, when to consider landing pages, and the best approach for tracking results.
1. Are We Using Landing Pages or the Website?
Right now, we’re directing traffic to specific pages on your website that match each ad’s focus. For example, if someone clicks on an ad for hot tub removal, they’re taken directly to your website’s hot tub removal page. This keeps the user experience relevant to the ad they clicked on, helping increase the chances they’ll convert.
However, if you’re considering dedicated landing pages, these can often deliver higher conversion rates. A landing page removes distractions by focusing on a single call-to-action, keeping the user’s attention on booking or inquiring about your service.
2. Why Landing Pages May Improve Conversions—Especially for Larger Budgets
Landing pages are particularly effective for larger budgets, where even small improvements in conversion rates can result in a significant return on investment. With your budget of $4,000 per month, it could be worthwhile to test specific landing pages for your most valuable services, like junk removal, hot tub removal, or cleanouts. By removing navigation menus and links that lead to other parts of your website, a landing page keeps visitors focused on taking the next step, whether that’s booking a service or filling out a contact form.
If you decide to create landing pages, they would need to be specific to each type of service you’re advertising to ensure high relevance. For example, you might have landing pages for:
Junk removal
Hot tub removal
Shed removal
Cleanouts (e.g., hoarder cleanouts, estate cleanouts, etc.)
3. Testing Landing Pages vs. Website Pages
A great way to see if landing pages outperform your website is to run a split test. We could set up a test for the “General Junk Removal” ad, sending half of the traffic to a dedicated landing page and half to your website’s junk removal page. This way, we can directly compare which setup delivers more conversions and adjust the strategy based on real results.
4. Moving Forward
If you’re interested in trying landing pages, let’s wait until your ads have fully optimized—typically a month after launch. At that point, we can set up a split test to determine if landing pages are worth implementing for each service. In the meantime, if you have specific pages you want to use, let us know, and we’ll make sure each ad directs to the right spot.
In Summary:
Current setup uses your website: We’re linking each ad to the relevant page to keep things focused.
Landing pages may boost conversions: These work well for larger budgets by eliminating distractions and focusing on a single call-to-action.
Split testing option: After a month, we can compare landing pages vs. website pages to see which performs better.
Let us know if you’d like to revisit this in the coming weeks, and we can discuss how to set up specific landing pages for testing and optimization. This approach gives you the flexibility to adapt as we see what works best for your campaign’s success!✌️
Justin Hubbard
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