When you’re building a business, growth is the goal. But growth without direction? That’s a surefire way to spread yourself too thin and lose sight of what made you successful in the first place. Richard Harpen’s story with HomeServe shows how important it is to evolve your business, but without losing focus on what works.
Richard didn’t make the mistake of diversifying too early. He didn’t go chasing after every shiny new opportunity. Instead, he focused on perfecting what was already working. Even as HomeServe scaled, Richard stayed grounded in their core service—emergency home cover—and made sure every decision was aligned with that core offering. When they did expand, it was because they had a proven model and knew it could scale without losing its effectiveness.
Here’s the key takeaway: growth is important, but it should never come at the cost of your business’s foundation. Too many entrepreneurs make the mistake of diversifying or changing their model before they’ve truly tested it. Richard saw how easy it was to get distracted by shiny new ideas (like trying to launch furniture warranties), but he quickly realized that it wasn’t aligned with his core business. So, they pulled back and refocused on what was working.
The lesson here is clear: evolve your business, but don’t spread yourself too thin. Don’t chase every new trend or opportunity until you’ve really proven that your model works. Once you’ve built a strong foundation, then and only then, should you consider expanding or diversifying. But always make sure that your core offering stays solid and focused.
Staying true to your core while evolving can be the difference between sustainable growth and burning out. Don’t let the temptation to expand too quickly pull you away from what made your business successful in the first place. Stay focused, evolve strategically, and your business will continue to thrive.✌️
Justin Hubbard
PLUS: Whenever you're ready, here are three ways I can help you grow your business:
1. Get Personal Help with a FREE Strategy Call
Need fresh insights on your business strategy? Book a FREE 30-minute call with me. I help identify winning strategies to boost your bottom line and enhance your quality of life.
You’ve hired experts for your golf game and finances—now hire a coach to help your business thrive. As a fellow small business owner, I understand the challenges and know how to navigate them for growth and success. Book your strategy call HERE.
2. adimize: Grow Your Business with Our Proven Google Ads System
Want to maximize your ad spend and drive results? Get a FREE Google Ads account review with adimize. Our team specializes in optimizing ad campaigns to drive leads and increase bookings. With over a decade of hauling industry marketing experience, we help your business grow using intent-driven, results-focused strategies. And with no contracts, there’s nothing to lose. Schedule your free review HERE.
3. Order My New eBook: Beyond Breaking Even | Unlocking Profit Potential In Hauling Businesses
Discover how to generate sustainable revenue and growth. This book provides targeted, efficient strategies specifically designed for the hauling industry. Inside, you'll find actionable insights on how to scale your business, optimize operations, and increase profitability while minimizing risk. Learn from real-world examples and proven methods that have helped businesses like yours go beyond survival to achieving success. Purchase your copy HERE.
Comments