In today’s world, we’re all obsessed with digital marketing—Google Ads, social media, email campaigns—but let’s not forget about the old-school tactics that still pack a punch. Direct mail might seem like a relic from the past, but Richard Harpen’s experience with HomeServe proves that traditional marketing still has a major role to play in business growth.
When HomeServe was scaling, Richard didn’t just rely on digital strategies. One of the key components of their marketing was direct mail. In fact, they found that a simple folded bit of paper was driving significant traffic to their business. Richard and his team sent out targeted mailers to 16 million households, and those pieces of paper didn’t just sit on people’s kitchen tables—they generated real, measurable business. Customers who received the mailer were calling in, visiting the website, and signing up for services.
The lesson here is clear: direct mail still works, especially when done right. While digital marketing is essential, integrating offline strategies like direct mail can boost customer engagement and drive action in ways you might not expect. Direct mail isn’t just about sending out flyers or coupons—it’s about targeting the right audience with the right message and providing a seamless transition to your digital platform. Richard’s success with direct mail wasn’t just about the physical mail—it was about creating a bridge between offline and online engagement.
Direct mail allows businesses to stand out in a way digital ads can’t. In a world where inboxes are overflowing and social media feeds are cluttered, receiving a tangible piece of mail can make a real impact. It grabs attention, builds trust, and most importantly, it drives action. When combined with a strong online presence, direct mail can significantly increase conversions.
So don’t underestimate the power of a good old-fashioned mailer. It can complement your digital strategy, boost customer engagement, and ultimately help your business grow in ways you might not have considered. In fact, sometimes it’s the offline strategies that get you noticed in a crowded digital world.✌️
Justin Hubbard
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