Should You Create Separate Ad Groups for Garage, House, and Commercial Space Cleanouts Services?

If you’re wondering whether creating separate ad groups for specific cleanout services—like garage, house, and commercial space cleanouts—would improve your Google Ads results, it’s a great question. Here’s a breakdown of the benefits, potential budget considerations, and how we’d recommend setting up these campaigns for the best results.

1. Separate Ad Groups for Specific Cleanouts Can Be Effective

Creating individual ad groups for specific cleanout services can help your ads reach a more targeted audience. It allows us to create highly relevant ad copy, keywords, and landing pages for each type of cleanout, which can increase click-through rates and improve your campaign’s performance. However, we need to keep budget and ad structure in mind to ensure each group performs optimally.

2. Avoid Adding Cleanout Keywords to the General Junk Campaign

It might be tempting to add these cleanout keywords to your existing General Junk Campaign, but doing so can actually harm performance. When too many keywords and ad types are mixed into one campaign, it can lead to “ad cannibalization,” where different ads compete against each other, reducing effectiveness across the board.

To keep things focused, we’d recommend setting up a standalone campaign for cleanouts. This approach lets each ad group focus on a specific cleanout service, preventing keyword competition and optimizing your budget distribution.

3. Using Location-Based Keywords

Adding locations to keywords (e.g., “junk removal Roseville,” “junk removal Lincoln”) can be a useful strategy. Location-based keywords help your ads show up in searches by people looking for services in those specific areas. However, since targeting settings are already configured for your service area, we need to be cautious not to overuse location keywords, as this can lead to keyword overlap and increase costs unnecessarily.

4. Budget Considerations for Multiple Campaigns

If you’re open to it from a budget standpoint, splitting your budget across separate campaigns for each cleanout type can work well. For instance, if you have $3,000, splitting it into two campaigns gives each one $1,500—a strong starting point for gathering data and optimizing.

In Summary:

• Separate campaigns for cleanouts: Isolating specific cleanout services into their own campaigns can improve targeting and ad effectiveness.

• Avoid keyword overlap: Adding too many keywords in one campaign can lead to ad cannibalization, which we want to avoid.

• Use location-based keywords carefully: These can be helpful but should be balanced with other targeting settings to avoid overlap.

• Budget allocation: Splitting the budget between two campaigns is effective; going beyond two could dilute each campaign’s impact.

Let us know if you’re ready to move forward, and we’ll handle the setup to keep everything running smoothly!✌️

Justin Hubbard

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