🏁 ROT #10: SEO or nah?

Tony Nava
Jul 2
4 min read

TL;DR: SEO can work long-term, but it’s too slow for a new junk removal business—it can take 6–12 months to see results. When you need leads and cash now, paid ads are the faster, smarter play. Ads get you instant visibility, let you target ideal customers, and provide quick feedback with real ROI. Start with paid ads to generate revenue, then invest in SEO later when you can afford the wait. And get pros (like Adimize) to run your PPC so you can focus on hauling and closing jobs.

What’s up, big dawgs!

Alright, let’s cut straight to it. What's the number one thing every junk removal guru tells you when you're first starting out?

SEO, SEO, SEO—Search Engine Optimization.

But hold up. What the heck is SEO, anyway?

The Basics of SEO

SEO stands for Search Engine Optimization. Fancy definition: It’s the process of tweaking your website so you rank higher on Google, Bing, and Yahoo.

The goal? More people find your site, click it, and hopefully become customers.

Sounds good, right? Here are the basic parts of SEO:

Keyword Research – figuring out what people search for.
On-page SEO – optimizing stuff on your website itself.
Technical SEO – making sure your site works well behind-the-scenes.
Off-page SEO – getting other websites to link to yours.
Content Creation – writing blogs and pages that attract visitors.

Yeah, yeah, sounds great on paper. But SEO takes a LONG time.

Why SEO Isn’t Your Friend (Right Now)

I was in your shoes once, hungry as hell, ready to make money hauling junk. Everyone around me was shouting, "SEO is the way!"

And guess what—I listened. And waited. And waited some more. Because that's what SEO is—a waiting game.

Studies show it takes about 6 to 12 months before SEO really kicks in.

Six to twelve months! Who has time for that? Not us.

Not when the bills keep piling up and you need cash flowing in right now.

What Really Works (and Fast!)

Forget the slow burn. Here’s what you need right now: Paid ads.

Here’s why paying for ads makes way more sense:

1. Instant Attention

Paid ads put you front and center, instantly. Your business shows up at the top of Google searches and on people’s social media feeds right away.

Did you know 68% of clicks on searches go to paid ads? People are clicking there first. That’s instant eyeballs on your business, and instant leads.

2. Target Your Ideal Customers

With paid ads, you don't just spray and pray. You zero in exactly on the people who actually need junk removed. You can target by location, age, interest—you name it.

Targeted ads get a click-through rate nearly 300% higher than random ads. Why waste money showing ads to folks who don’t need your service?

3. Quick Feedback and Real Results

With paid ads, you see what's working immediately. You don’t have to guess and wait months for results. Businesses running Google Ads report an average ROI of 200%. That means for every dollar you spend, you're getting at least two back. That’s fast cash flow, something we all need when starting out.

Spend Your Money Smart

Think of your cash as your toolbox. When you're starting, every dollar counts. Spending a big chunk of your cash on SEO at the start is like buying tools you don't need yet. It’ll leave you broke before you even open shop.

Instead, spend money on paid ads to get quick results. Pull in customers fast, and use that cash later on to invest in your website and SEO when you have the luxury to play the long game.

The Bottom Line

As you kickstart your junk removal hustle, keep your eyes on the prize: leads and fast cash. I’m not saying SEO sucks forever—it has its place—but not at the beginning. Right now, you need fast results.

SEO is like planting seeds. It takes time, patience, and money to see results. But paid ads? That’s hunting. You eat what you catch, and you eat right away.

Should You Run Ads Yourself?

Can you run your own ads? Sure. Should you? Probably not.

Google ads ain’t a game for beginners. It takes experience, patience, and a lot of trial and error. You’re already busting your ass running your business; you don’t need another full-time job learning Google Ads.

That’s why I trust the pros at Adimize.com to handle my Google Pay-Per-Click (PPC) campaigns. Thanks to them, we grew by 655% in 2024 alone. These guys know exactly what they’re doing, and they deliver serious results.

Don’t waste time trying to DIY when you could be out there hauling and making money.

Remember This

SEO has value, just not right away. Paid ads are your quickest route to customers, cash flow, and building your business.

Stop waiting around hoping for SEO to kick in someday. That "someday" is too far away when bills need paying today.

Let’s hustle smarter, not harder. Let’s spend smart, move fast, and get paid now.

And remember, your website is crucial for turning all that paid traffic into actual leads. A well-built site is your closer—it's where visitors become paying customers. Don't overlook this piece of the puzzle.

Let's get it! 🏁🏁🏁