🏁 ROT #1: No one’s coming to save you

What's up everybody?

You signed up for Rich Off Trash, so let’s get something straight from the jump—this isn’t a feel-good, motivational BS newsletter.

This is for the haulers and service pros who are done playing small, who are ready to stop making excuses, and who are willing to do what it takes to build a business that actually pays them like a business.

🚨 No one’s coming to save you. No guru, no government handout, no secret hack. You either make this work, or you stay stuck.

 

Here’s Your First Wake-Up Call:

You’re either hauling junk or you’re building a junk removal business. Big difference between a hustler and a business owner.

One keeps you stuck in the truck, grinding every day, praying for jobs to come in. The other? It prints money because you’ve built the right systems.

📌 Ask yourself right now: Are you just trading time for cash? Or are you laying the groundwork to step the hell out of the day-to-day grind?

 

Step 1: Take Control of Your Lead Flow

Stop waiting for the phone to ring. Start controlling your own leads.

❌ If you only rely on word of mouth, you’ll always be broke and waiting. 

❌ If you’re scared to spend money on marketing, you’re volunteering to stay small. 

❌ If you’re buying leads from HomeAdvisor or Thumbtack, you’re paying for scraps while real business owners build machines that feed them leads daily.

💡 Solution: Start learning how to generate your own leads. Whether it’s Google Ads, flyers, door-hangers, networking, cold calling/emailing, Meta ads—pick a lane and start driving traffic.

👉 You don’t need a $10,000 budget—you just need to commit and test until it works. Then use the data to stop, pivot, or double down.

 

Step 2: Raise Your Damn Prices

99% of haulers undercharge because they’re scared of hearing “no.”

❌ Stop pricing like a cut-rate amateur and start pricing like a real business. 

❌ If customers aren’t pushing back on your prices, you’re too cheap. 

❌ If you're closing 90% of your leads, you’re way too cheap. 

✅ You don’t need MORE jobs—you need BETTER jobs.

💡 Solution: Start tracking your numbers. Figure out your actual cost per job (all expenses—fuel, dump fees, labor, wear & tear). Then price for profit—not survival.

 

Step 3: Stop Complaining & Take Action

The difference between the guys making $500K+ a year and the ones barely scraping by?

They don’t waste time blaming the market, the economy, or their competition. They outwork, out-market, and outthink everyone else.

You got two choices today:

1️⃣ Keep doing the same sh*t and stay stuck. 

2️⃣ Level the hell up and start making moves.

 

Here’s What to Do Right Now:

✅ Step 1: Pick ONE marketing channel and start testing it this week. 

✅ Step 2: Review your pricing—are you actually making money? 

✅ Step 3: Cut the excuses and commit—because no one’s coming to save you.

At the end of the day, no one’s going to build this for you. You either take control or you stay stuck.

Excuses don’t pay the bills. Action does.

The ones making real money aren’t any smarter or luckier than you—they just move faster, make better decisions, and refuse to quit. 

So what’s it gonna be?

Keep grinding on a treadmill or start building something that'll work without you?

Let’s Get It 🏁🏁🏁