As we approach the slower winter months, now is the perfect time to take a step back and evaluate your Google Ads campaign. With fewer people searching for services, maintaining a consistent lead flow becomes even more critical. Here’s a breakdown of the adjustments you should consider to keep your campaign strong during the winter season.
1. Budget Increase for Consistent Winter Lead Flow
Winter can bring a natural dip in demand for certain services, but that doesn’t mean your lead flow should slow down. Increasing your budget at this time is one of the most effective ways to keep your ads competitive, even when fewer people are actively searching.
Why increase your budget? Google itself recommends this strategy to maintain visibility and ensure you're capturing traffic that’s still available. By doing this, you’ll be better positioned to maintain steady lead flow during a time when demand is naturally lower. More exposure means more opportunities to convert potential customers, even in the off-season.
2. Leverage Call Ads for Higher Conversions
If you’re not already leveraging call ads, you’re missing out. In a recent review of your campaign, we found that around 60% of your conversions came from phone calls. This is crucial data you should act on.
To make the most of this, we've added additional call-focused ads. These new ads will ensure people who prefer to reach out directly by phone have a clear, easy option to contact you. Not only will this increase the volume of your call conversions, but it also targets high-intent leads who are ready to speak to someone right away. If calls are converting well for your business, this is a winter Google Ads strategy you can’t ignore.
3. Service-Specific Landing Pages for Improved Conversion and SEO
Another powerful way to boost conversions and visibility is by creating landing pages specifically tailored to your most in-demand services. Think about pages for services like:
Hot tub removal
Shed demolition
Interior demolition
By designing dedicated pages for each service, you can improve both user experience and SEO. These focused pages guide visitors straight to the service they need, increasing the likelihood of a conversion. Plus, Google tends to rank specific service pages higher, making it easier for people to find you organically.
Standalone campaigns for services like hot tub removal have already shown great results, and adding more of these pages could lead to a better ROI for your business.
Winter Google Ads Strategy In Summary:
Budget increase for winter: Raising your budget will ensure your ads stay competitive and capture consistent traffic, even in a slower season.
Call ads: With 60% of your leads coming from calls, adding more call ads will directly target this high-intent audience.
Service-specific landing pages: Create dedicated pages for services like hot tub removal and shed demolition to increase conversions and boost SEO.
These adjustments are key to keeping your Google Ads campaign running strong as we head into the winter months. If you’re ready to take action or have any questions, let us know. We’ll follow up soon with more details, and remember, we’re always here to help you navigate these changes.✌️
Justin Hubbard
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