📪 HH #60: Want more jobs? Moving fast can skyrocket your profits

Speed_ Your Competitive Advantage

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Good morning, haulers ☕

Ever notice how the fastest-growing businesses aren’t always the ones with the most perfect systems? Take Amazon’s “Just Walk Out” technology, for example. When it first launched, it seemed like magic—grab what you need, walk out, and the charge happens automatically.

But the reality was more complicated: behind the scenes, over 1,000 people in India were monitoring the system to ensure it worked smoothly. It wasn’t flawless, but it was fast. And that’s where the real lesson lies.

In business, speed matters.

“The way to get started is to quit talking and begin doing,” said Walt Disney. If we waited for every little detail to be perfect before we acted, nothing would ever get done. And the truth is, the most successful companies know this—they embrace speed, they act quickly, and they adjust along the way.

Think about it: when a potential customer reaches out, they’re often ready to act now. How many jobs have you missed because you didn’t respond quickly enough? A delayed quote, a slow response to a voicemail, or even a lag in scheduling can mean losing the job to a competitor who was quicker on their feet.

“Success is the sum of small efforts, repeated day in and day out,” Robert Collier

Those small efforts add up when you consistently move faster than your competition. Speed isn’t just about rushing through everything. It’s about being the first to act and setting yourself apart by being responsive and reliable.

If you're not willing to take action today, waiting for the perfect moment may just be slowing you down.

What We’ll Cover:

• The surprising truth behind Amazon’s “Just Walk Out” technology.

• Why speed matters more than perfection in service businesses.

• How to make speed your competitive advantage.

• Actionable steps to attract better clients and boost profits by prioritizing urgency.

Want to make speed your signature in business? Here’s how:

Quicker Turnaround on Quotes

If the industry standard is providing a quote within 48 hours, aim to send yours in under an hour. Use templates, automation tools, or pre-set pricing models to streamline the process. The faster you deliver, the more likely the customer will think you're the one who can get things done.

Rapid Service Fulfillment

If competitors take 24-48 hours to deliver a dumpster, find a way to do it the same day. Think of it as a race: speed is what gets you to the finish line first. It might require reorganizing schedules or tweaking your processes, but in the end, it will pay off.

Fast and Consistent Communication

Speed isn’t just about physical services. Answer calls on the first ring, reply to emails within minutes, and follow up on inquiries before your competitors even notice them.

“Time is money,” Benjamin Franklin

If your customers feel like they’re wasting their time waiting on you, they’ll find someone who values theirs.

Charge a Premium for Speed

Don’t be afraid to monetize your urgency. Time-sensitive clients—especially affluent ones—will pay for quick, reliable service. You’re not just providing a service; you’re offering value by respecting their time.

Why Speed Attracts the Best Clients

Affluent customers value their time over money. When you move quickly, you show that you respect their time—and they notice. The most precious resource we all have is time.

These are the clients who:

• Stick around for repeat business.

• Recommend you to their friends and family.

• Pay a premium without questioning the price.

When you make speed your competitive advantage, you’re not just meeting a need—you’re exceeding expectations. Clients will remember the urgency and care you brought to their project. And that’s how loyalty is built.

Action Steps to Implement Today:

• Audit Your Processes: Where do you experience delays in your customer journey? Is it in answering calls, sending quotes, or delivering services? Identify the weak spots and address them.

• Streamline Your Systems: Use automation tools, templates, or delegate tasks to cut down response times.

• Set Speed Goals: Challenge yourself to reduce your current turnaround times by 50%. You’ll be amazed at the difference it makes.

• Communicate Your Speed: Let customers know you prioritize urgency. They’ll appreciate it, and it’ll set you apart from the competition.

Embracing speed doesn’t mean sacrificing quality. In fact, moving quickly and efficiently often leads to higher quality outcomes because you’re actively engaged, staying in the moment, and preventing unnecessary delays. By streamlining your processes, you give yourself more time to focus on what truly matters: delivering exceptional service, building relationships, and adapting to customer needs.

Speed allows you to stay ahead of the competition, but it also teaches you how to adapt, adjust, and continuously improve without being stuck in analysis paralysis. It’s about taking action and refining as you go, ensuring that your customers not only get what they need—when they need it—but they get it from a company that’s always improving and moving forward.

The more you focus on moving quickly and efficiently each day, the more you’ll be able to handle. Speed doesn’t just help you complete the current tasks at hand—it opens up space to take on more jobs, respond to more inquiries, and ultimately increase your earnings.

The reality is, you never know what kind of jobs or time commitments are coming down the pipeline. By mastering speed, you’ll be in a better position to seize unexpected opportunities and keep your business running smoothly, all while continuing to grow your bottom line.

What We Learned:

• Speed Beats Perfection: Launching quickly and adjusting along the way is better than waiting for flawless execution. “Done is better than perfect,” Sheryl Sandberg.

• Customers Value Urgency: The faster you respond and deliver, the more likely you are to win their business. Your speed could be the reason they choose you over someone else.

• Speed Builds Loyalty: Affluent clients who value their time will pay for quick, reliable service and become repeat customers.

• Actionable Improvements: Simple steps like faster quotes, immediate responses, and rapid service delivery can set you apart from the competition.

By embracing speed, you’re not just setting yourself apart—you’re creating a business that thrives on efficiency, earns higher profits, and builds loyalty with clients who respect the value you bring.

Success loves speed. Will you make it your signature?✌️

Justin Hubbard

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