Good morning, haulers â
Ever notice how the fastest-growing businesses arenât always the ones with the most perfect systems? Take Amazonâs âJust Walk Outâ technology, for example. When it first launched, it seemed like magicâgrab what you need, walk out, and the charge happens automatically.
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But the reality was more complicated: behind the scenes, over 1,000 people in India were monitoring the system to ensure it worked smoothly. It wasnât flawless, but it was fast. And thatâs where the real lesson lies.
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In business, speed matters.
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âThe way to get started is to quit talking and begin doing,â said Walt Disney. If we waited for every little detail to be perfect before we acted, nothing would ever get done. And the truth is, the most successful companies know thisâthey embrace speed, they act quickly, and they adjust along the way.
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Think about it: when a potential customer reaches out, theyâre often ready to act now. How many jobs have you missed because you didnât respond quickly enough? A delayed quote, a slow response to a voicemail, or even a lag in scheduling can mean losing the job to a competitor who was quicker on their feet.
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âSuccess is the sum of small efforts, repeated day in and day out,â Robert Collier
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Those small efforts add up when you consistently move faster than your competition. Speed isnât just about rushing through everything. Itâs about being the first to act and setting yourself apart by being responsive and reliable.
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If you're not willing to take action today, waiting for the perfect moment may just be slowing you down.
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What Weâll Cover:
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The surprising truth behind Amazonâs âJust Walk Outâ technology.
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Why speed matters more than perfection in service businesses.
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How to make speed your competitive advantage.
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Actionable steps to attract better clients and boost profits by prioritizing urgency.
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Want to make speed your signature in business? Hereâs how:
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Quicker Turnaround on Quotes
If the industry standard is providing a quote within 48 hours, aim to send yours in under an hour. Use templates, automation tools, or pre-set pricing models to streamline the process. The faster you deliver, the more likely the customer will think you're the one who can get things done.
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Rapid Service Fulfillment
If competitors take 24-48 hours to deliver a dumpster, find a way to do it the same day. Think of it as a race: speed is what gets you to the finish line first. It might require reorganizing schedules or tweaking your processes, but in the end, it will pay off.
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Fast and Consistent Communication
Speed isnât just about physical services. Answer calls on the first ring, reply to emails within minutes, and follow up on inquiries before your competitors even notice them.
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âTime is money,â Benjamin Franklin
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If your customers feel like theyâre wasting their time waiting on you, theyâll find someone who values theirs.
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Charge a Premium for Speed
Donât be afraid to monetize your urgency. Time-sensitive clientsâespecially affluent onesâwill pay for quick, reliable service. Youâre not just providing a service; youâre offering value by respecting their time.
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Why Speed Attracts the Best Clients
Affluent customers value their time over money. When you move quickly, you show that you respect their timeâand they notice. The most precious resource we all have is time.
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These are the clients who:
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Stick around for repeat business.
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Recommend you to their friends and family.
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Pay a premium without questioning the price.
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When you make speed your competitive advantage, youâre not just meeting a needâyouâre exceeding expectations. Clients will remember the urgency and care you brought to their project. And thatâs how loyalty is built.
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Action Steps to Implement Today:
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Audit Your Processes:Â Where do you experience delays in your customer journey? Is it in answering calls, sending quotes, or delivering services? Identify the weak spots and address them.
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Streamline Your Systems: Use automation tools, templates, or delegate tasks to cut down response times.
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Set Speed Goals:Â Challenge yourself to reduce your current turnaround times by 50%. Youâll be amazed at the difference it makes.
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Communicate Your Speed: Let customers know you prioritize urgency. Theyâll appreciate it, and itâll set you apart from the competition.
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Embracing speed doesnât mean sacrificing quality. In fact, moving quickly and efficiently often leads to higher quality outcomes because youâre actively engaged, staying in the moment, and preventing unnecessary delays. By streamlining your processes, you give yourself more time to focus on what truly matters: delivering exceptional service, building relationships, and adapting to customer needs.
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Speed allows you to stay ahead of the competition, but it also teaches you how to adapt, adjust, and continuously improve without being stuck in analysis paralysis. Itâs about taking action and refining as you go, ensuring that your customers not only get what they needâwhen they need itâbut they get it from a company thatâs always improving and moving forward.
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The more you focus on moving quickly and efficiently each day, the more youâll be able to handle. Speed doesnât just help you complete the current tasks at handâit opens up space to take on more jobs, respond to more inquiries, and ultimately increase your earnings.
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The reality is, you never know what kind of jobs or time commitments are coming down the pipeline. By mastering speed, youâll be in a better position to seize unexpected opportunities and keep your business running smoothly, all while continuing to grow your bottom line.
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What We Learned:
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Speed Beats Perfection: Launching quickly and adjusting along the way is better than waiting for flawless execution. âDone is better than perfect,â Sheryl Sandberg.
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Customers Value Urgency:Â The faster you respond and deliver, the more likely you are to win their business. Your speed could be the reason they choose you over someone else.
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Speed Builds Loyalty:Â Affluent clients who value their time will pay for quick, reliable service and become repeat customers.
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Actionable Improvements: Simple steps like faster quotes, immediate responses, and rapid service delivery can set you apart from the competition.
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By embracing speed, youâre not just setting yourself apartâyouâre creating a business that thrives on efficiency, earns higher profits, and builds loyalty with clients who respect the value you bring.
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Success loves speed. Will you make it your signature?âïž


Justin Hubbard
Whenever you're ready, here are three ways I can help you grow your business:
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