A business card, a website, a mission statement...
All that stuff makes you feel “official,” right?
But carrying a stethoscope doesn’t make you a doctor, and having a business card doesn’t make you an entrepreneur. These are just the accessories. They don’t do the real work.
What actually matters is the stuff we often avoid—the hard stuff.
It’s about tough conversations, facing the uncomfortable truths in our numbers, and making decisions that don’t sit easy.
It’s about showing up every single day, no matter how “finished” or “official” things look on the outside.
It’s easier to polish up a website or print some business cards than it is to dig into the uncomfortable parts. But that’s where the difference happens. That’s what turns you from looking the part to living it.
Ask yourself, “What am I avoiding?”
Because it’s probably the stuff that’s going to move you forward. The costume can set the scene, but only the real work will make this thing last. ✌️


Justin Hubbard
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