Most haulers hit a wall with growth because they rely on random jobs, referrals, and inconsistent lead flow. It works for a while… until it doesn’t.
If you want predictable revenue — the kind you can scale — you need a system that brings you customers who are already looking for you. That’s exactly why intent-based Google AdWords Search has been our backbone for years.
And today, we’re breaking down how it works, why it works, and how another hauler is using it to grow their business from the ground up.
Story
Hauling Spotlight: Junk Free Solutions — Reno, NV
Owners: Gus & Victoria Quintiliano
Founded: 2023
Services: Full-Service Junk Removal
Website: JunkFreeNV.com
Instagram: @JunkFreeNV
Gus’s story starts way before a dump trailer ever entered the picture.
Originally from Brazil, he spent years bouncing between countries with his wife and kids.
When they returned to the United States, he knew one thing:
He wasn’t going back to being an employee.
He started researching business ideas and stumbled onto junk removal — thanks to YouTube creators like Sonoma Strong Hauling and Andrew Thompson. With low startup costs, a heavy emphasis on work ethic rather than expensive equipment, and a profitable model… it clicked.
Within 45 days of returning to the U.S., they bought:
- a 2001 Chevy truck
- a 5' x 8' wood trailer
- and got to work
Two months later, they upgraded to a brand new 12' x 6' x 4' dump trailer. Same setup today — just with bigger goals.
Standing Out in a Competitive Market
Their strategy is simple:
customer first.
Flexibility. Accommodation. Extra items. Adjusting appointments. They make sure customers feel the premium service they’re paying for.
Balancing Business + Life
Married for 21 years, they now work together daily. Shared schedule, shared workload, shared dreams — and yes, shared challenges. But the business actually brought them even closer.
Social Media + Reviews
Most of their leads come from social platforms, especially Facebook Ads, Yelp Ads, and a Google Business Profile that they’ve been aggressively building.
Instant replies = more booked jobs. Showing they’re busy = more trust. Reviews = organic ranking power.
Growth Challenges
Their biggest challenge? Posting consistently — and showing their faces on social media. They know it’s important, and they’re working on it.
This is the reality for most haulers. And it’s exactly why paid ads — especially
Google AdWords Search — make such a massive difference.
Lessons / Insights
The Power of Google AdWords for Junk Removal Growth
I’ll be real with you — I was skeptical about online advertising when I started. But Google AdWords changed everything for me.
Today,
95% of our six-figure annual ad spend goes to Google AdWords because it delivers the highest-intent leads you can get in this business.
Why Intent-Based Advertising Wins
Google Search is built on intent.
People actively searching for:
- “junk removal near me”
- “appliance pickup Reno”
- “estate cleanout”
- “how much does junk removal cost”
These aren’t cold leads. These aren’t distracted scrollers. These are people who are ready to book.
High intent = higher conversion rates.
Distraction-based ads (like Meta) can work, but they’re unpredictable. Google Search is clean, direct, and conversion-ready.
Crafting Effective Google AdWords Campaigns
1. Keyword Research: Where Everything Starts
Use Google Keyword Planner to find:
- High-traffic industry terms
- Long-tail search phrases
- Local variations (“junk removal Reno NV”)
- Cost-effective keywords with strong buyer intent
Long-tail keywords convert incredibly well because they match what the customer is actually thinking.
2. Write Ad Copy That Grabs People Fast
You have about one second — maybe two — before someone scrolls past your ad.
Your copy should:
- Be sharp and direct
- Highlight your strongest differentiators
- Include your main keyword
- End with a clear call to action
- Speak to the emotions of someone who wants the job done now
3. Build Landing Pages That Actually Convert
Here’s where most haulers lose money:
Ads send people to a homepage that isn’t built for conversions.
You need service-specific landing pages.
If the ad is about furniture removal, the landing page must be about furniture removal.
If the ad is about hot tubs, same deal.
Specific ads + specific landing pages = higher conversions.
4. Measure Everything
Google gives you the data. Your job is to use it.
Track:
- CTR (Click-Through Rate)
- Conversion Rate
- ROAS (Return on Ad Spend)
- Cost per Lead
- Call tracking and form tracking
When you know what’s working, you double down.
When something’s off, you fix it fast.
5. Continuous Optimization
Nothing stays the same.
Not keywords.
Not competition.
Not customer behavior.
Not Google’s algorithm.
Weekly optimization is the difference between profitable campaigns and wasted money.
Reflection
Google AdWords Search is the closest thing you’ll ever find to predictable, scalable growth in the junk removal world.
You’re putting your business in front of people who are already searching for you.
And when you combine it with targeted landing pages, strong reviews, and consistent optimization, it becomes the engine that drives your revenue — day in, day out.
Just like building a great team takes time, building great ad campaigns takes refinement. But once it clicks, everything accelerates.
If you want to learn how to build profitable ad campaigns—or you want someone who’s spent
10+ years in the hauling industry and manages
millions in ads to handle them for you—check out
Adimize.com.
If you want weekly strategies tailored to small haulers, subscribe to
The Hauler’s Edge at HaulingHubb.com.
P.S.
The moment I understood intent-based advertising, everything shifted. Instead of hoping customers would find us, we went directly to where they were already searching. That one decision built the foundation for the business I have today.
FAQ Section
1. Do Google Ads work for junk removal companies?
Yes. Google Ads are one of the most effective ways to generate high-intent leads because customers are actively searching for junk removal services.
2. How much should I spend on Google Ads for my hauling business?
Budgets vary, but many small junk removal companies start between $30–$100/day. What matters most is optimizing for conversions, not just clicks.
3. What keywords should I use for junk removal Google Ads?
Start with core terms like “junk removal near me,” and add long-tail phrases like “same-day junk removal Reno NV” or “furniture pickup cost.”
4. Is Google AdWords better than Facebook Ads for junk removal?
Typically yes. Facebook Ads generate awareness, but Google Ads generate leads from people who already want the service.
