I grew my entire business on my own for 11+ years. I never had anyone help me with anything — not the website, not the ads, not the management, nothing.
And looking back, I wish it wasn’t that way.
If I had someone in my corner early on, someone who actually understood the junk removal industry, I would’ve grown faster and avoided years of setbacks. Time setbacks. Financial setbacks. Decision-making setbacks. All of it.
That experience shaped everything I believe today.
I Never Wanted To Be a Marketer or a Consultant
People assume I always wanted to do what I’m doing now.
But the truth is the opposite.
I never wanted to be a marketer.
I never wanted to be a consultant.
I didn’t dream of being the “business advice guy.”
My only goal was simple:
Build Junk Pros into a company that ran without me, stay in the background, collect a check every month, and live quietly.
And for a long time, that’s exactly what I did.
The business grew.
I built systems.
I hired a team.
I removed myself from the day-to-day.
I moved to Florida while the company continued running in Connecticut.
That was supposed to be the end of the story.
But the market had other plans.
The Turning Point: Junk Guys Getting Burned Left and Right
Around two years ago, something strange happened.
Within a two-week window, six different haulers reached out to me with the same story:
- Their ads weren’t working
- Their agency wasn’t transparent
- Their budgets were disappearing
- Their cost per lead was ridiculous
- Their Google Ads were set up wrong
- Their reports didn’t make sense
- Their agency didn’t understand junk removal at all
These were operators trying to grow their business — and they were getting taken advantage of.
And these weren’t isolated cases.
It was the same pattern, over and over.
When I saw what these hack-job agencies were doing to guys who were just trying to build something real, it hit me:
There’s a massive gap in the market.
And nobody is stepping in to protect these guys.
I Didn’t Want This Role — But the Industry Needed It
I kept thinking about my early years: “How different would my life be if I had someone helping me back then?
Someone who understood the industry?
Someone who could’ve stopped me from making costly mistakes?
Someone who could’ve cut years off my learning curve?”
I didn’t see anyone filling that role.
So I stepped into it.
I became the person I needed 11 years ago.
That’s why Adimize exists.
Not because I wanted attention.
Not because I wanted to start an agency.
But because the haulers needed someone who actually knew how to run a hauling business — not someone pretending to.
So Here We Are
I built a service business alone for over a decade.
I took every punch the industry throws.
I learned everything the hard way.
And I made a commitment:
No one else should have to build their business alone.
Not when the right guidance can shave years off your growth curve.
Not when the right strategy can turn ads into a profit engine.
Not when the right systems can give you your time back.
Not when someone who’s actually done it can help you avoid the traps.
That’s the mission.
That’s Adimize.
I didn’t choose this path — the industry pushed me into it.
And as long as haulers keep needing someone who understands their world better than any agency ever could, I’ll keep showing up.
So here we are.
FAQs
1. Why did you create Adimize if you already had a successful hauling company?
Because I saw too many haulers getting burned by agencies that don’t understand the industry. The demand for honest, experienced support was too big to ignore.
2. What makes Adimize different from other marketing agencies?
I actually ran a hauling company for 11+ years. I built it from scratch. I know the industry, the customers, the margins, the seasonality, and how to grow a home service business without wasting money.
3. Did you always plan to move into marketing and consulting?
Not at all. My plan was to stay behind the scenes. I stepped into this role because the market needed someone with real experience, not theory.
4. What kind of businesses does Adimize help?
Mostly junk removal, dumpsters, demo, and home service companies. Anyone who wants real results, not vanity metrics.
5. Can a small operator benefit from Adimize?
Yes — smaller operators often benefit the most. They can avoid years of trial and error and start making decisions like experienced business owners.
6. Why are so many haulers struggling with agencies today?
Most agencies don’t understand the hauling space. They mismanage ad spend, focus on the wrong metrics, and use cookie-cutter setups that don’t work for high-intent local services.
7. What’s your mission now?
To make sure no hauler grows alone like I did — and to raise the standard of what marketing should look like in the home service world.
