Spring always brings a sense of renewal. Not just for our homes, but for our businesses. And in the hauling world—where customer attention is short and competition is everywhere—knowing how to use social media the right way can create real, measurable impact.
Today’s spotlight shows you exactly what that looks like in the real world.
Story
HAULING SPOTLIGHT: Ryan Davis — Heavy Load Hauling
Company: Heavy Load Hauling
Established: 2022
Location: Mount Wolf, PA
Services: Full-service junk removal (residential & commercial), deck/shed/concrete demo
Website: HaulingYorkPA.com
Instagram: @Heavy_Load_Hauling
Ryan’s story isn’t marketing fluff. It’s grit, family, resilience, and timing. It’s everything the hauling industry is built on.
“We’re a family-owned business that never leaves a job until the customer is fully satisfied.” That promise becomes real when you see their 225+ Google reviews and the reputation they’ve built locally.
But Heavy Load Hauling started long before the first truck rolled out.
In 2021, while studying Civil Engineering at York College, Ryan’s life shifted overnight. His oldest brother was hit with severe liver disease and autoimmune complications. Without thinking twice, Ryan donated
67% of his own liver to save him.
The surgery was successful, but recovery meant he couldn’t work or attend classes for three months. For most people, that’s downtime. For Ryan, it was ignition.
That’s when Heavy Load Hauling was born.
While Ryan healed, his brother Ben ran day-to-day operations to keep the new venture alive. Two years later—degree in hand, his brother recovering, and the business thriving—they’ve served
1,400+ customers and moved over
1,000,000 pounds of waste out of their community.
Today, Heavy Load Hauling has become one of the most recognized junk removal brands on social media. Their story inspires young entrepreneurs, drives organic leads, and sparks conversations with business owners across dozens of industries.
And customers ask about Ryan’s story every single day.
Lessons / Insights
Industry Inspiration
Early on, Ryan drew inspiration from Stand Up Guys. Their visual brand and content stood out in a space where most companies post identical photos of trucks, trash, and before-and-afters. Watching others innovate helped him refine his own creative approach and push harder inside his business.
Social Media Strategy (The Real One)
Social media didn’t explode their business overnight—and that honesty matters.
It did, however, open doors. It connected them with other operators, sharpened their systems, and helped them learn faster. Their audience includes customers, but it also includes peers, creators, and business owners.
And here’s Ryan’s best piece of advice:
“Tell a story in your videos — every single day.”
Not trends. Not random posts. Not “look at my truck” content.
A real story keeps people invested. It makes them remember your brand. It creates emotional stickiness.
They measure success by engagement: what hits, what flops, and what ignites conversation.
Sales Strategy Pivot
They used to give quotes over the phone and through pictures. Their close rate wasn’t where it needed to be.
So they pivoted.
Every estimate is now done
in person, face-to-face. They answer questions on the spot, build rapport, and create trust.
Closing rate? Way up.
This is a classic example of why haulers need to track their numbers and adjust quickly.
CRM + Review Automation
Heavy Load Hauling also implemented a CRM to manage customer messages, track jobs, and automate review requests. This keeps them organized—even though they operate seven days a week.
More reviews → more trust → more customers.
Work-Life Balance
Being open every day forces boundaries. Fitness, UFC nights, dinners together, and celebrating milestones help them reset. They keep their team tight, connected, and motivated.
That’s the part most people overlook:
A healthy team grows a healthy business.
Takeaway
When you understand your audience, tell real stories, and stay consistent, your social media becomes more than a marketing funnel — it becomes
a community engine.
But the most important part?
You don’t need viral videos. You need connection.
If your customers are on social media and actually follow your page, you can use these platforms to build loyalty and stay top-of-mind. If not, your energy is better spent in other places—SEO, Google Ads, partnerships, and hyper-local marketing.
The real game is knowing where your people are and speaking directly to them.
If you want to learn how to dial in your own
junk removal social media strategy, stay consistent, and attract customers without burning yourself out, keep following along.
We’re building haulers, not just pages.
P.S.
Your story matters more than any algorithm. And if Ryan’s taught us anything, it’s this:
Strength builds businesses. But resilience builds legacies.
