Branding is more than colors, logos, and “looking good.” It’s how your market remembers you — and whether they trust you before you ever show up with a can.
In the dumpster rental business, where every company technically offers the same exact service,
your brand is the separator. Your trucks, your colors, your tone, your customer experience… it all creates the feeling of a real company customers want to work with.
Today’s spotlight is an operator who gets this at a deep level — because he built his brand with intention, strategy, and a long-term vision from day one.
Story
HAULING SPOTLIGHT: Deric Gayde — YELO Dumpsters
Company: YELO Dumpsters
Established: 2024
Location: Martinsville, IN
Services: Dumpster rentals
Website: YeloDumpsters.com
Instagram: @YeloDumpsters
Deric didn’t stumble into branding — this man lived branding long before he launched YELO Dumpsters.
He owns
DG Graphics, a commercial wrap and signage company that has handled national fleet contracts for Taco Bell, Kenworth, KFC, and a long list of major brands. He’s been building visual identities since he was 17, starting from his childhood bedroom making stickers for teachers and classmates.
Over 13 years, he turned that teenage hustle into a full-scale commercial graphics company. And in 2024, he made the move into the waste industry by launching YELO Dumpsters — a brand built to look big, feel national, and position itself as the “Uber of dumpsters.”
Short. Simple. Bold. Memorable. That’s his branding philosophy — and he executed it flawlessly.
Lessons / Insights
Branding Starts With One Question: What Will This Look Like in 10 Years?
Instead of naming his company after his initials or last name, Deric said:
“Create the Uber of dumpsters.”
He built YELO with:
- a short name
- a national look
- bold visibility
- a color that nobody else in his market uses
He wasn’t branding for today.
He was branding for
15 trucks, 30 employees, and national recognition.
That’s real dumpster rental branding.
Customer Experience IS Branding (Most Haulers Miss This)
Deric differentiates YELO by focusing on a premium customer experience:
- clean dumpsters
- automated texting for ETA
- online booking
- clear communication
- walking customers through safety guidelines
- explaining acceptable materials
- open lines of communication throughout the rental
His words say it best:
“There are a lot of dumpster companies, and we all rent dumpsters. The difference with YELO is the experience.”
Most companies just drop a can.
YELO guides the customer through the entire rental.
Experience = branding.
The Power of Color in Dumpster Rental Branding
YELO’s branding is simple:
yellow everything.
While most competitors use:
- black cans
- red cans
- white trucks
YELO uses
bright yellow, creating automatic recognition everywhere their dumpsters sit.
“If no one in your market uses lime green, baby blue, or hot pink dumpsters…
that’s what you should be doing.”
Visual differentiation = market domination.
Deric’s Branding Background Created Unfair Advantage
As the owner of DG Graphics, Deric has seen thousands of brands succeed and fail.
He understands:
- logo simplicity
- shape recognition
- color psychology
- brand recall
- fleet visibility
- scale-friendly design
- what actually sticks in someone’s mind
He built YELO to be instantly recognizable — even without the word “dumpsters.”
Just like McDonald's golden arches.
Just like Nike’s swoosh.
Just like Uber’s minimalist icon.
And that’s why YELO is winning early.
Building Awareness Through Consistency (Most Haulers Don’t Do This)
Deric built brand recognition fast by:
- posting daily on social media
- sharing content on personal and family accounts
- asking friends to share
- joining local Facebook groups
- posting on community days
- showing behind-the-scenes drop-offs and pickups
People love the action.
People love seeing the trucks.
People love watching the process.
Visibility is branding.
Consistency is branding.
Daily posting is branding.
And it’s working.
Big Branding Decisions That Moved the Needle
Naming the company
YELO Dumpsters — instead of a last name or initials — immediately positioned the business as a large, modern, recognizable brand.
It changes customer assumptions instantly:
If the brand looks big…
customers assume the service is big.
If the brand looks premium…
customers assume the service is premium.
Brand perception becomes brand value.
Reflection
Branding isn’t just a cost.
It’s not a “nice to have.”
It’s not something you “get to later.”
Branding is the business.
Your dumpsters, your trucks, your logo, your uniforms, your colors, your tone, your systems, your website — every touchpoint influences whether someone trusts you enough to click, call, or book.
The question isn’t:
“Do I have a brand?”
You already do.
The real question is:
“Is my brand working for me or against me?”
If you want your business to look bigger, feel bigger, rank higher, and earn more — start with branding.
Start with visibility.
Start with consistency.
Start with design that customers remember.
And if you want more insights like this?
You’re in the right place.
Every week we highlight operators who are doing it right so you can learn, borrow, and win faster.
P.S.
Branding is not luck. It’s intention. And YELO is proof that when you build a brand that looks national — customers treat you like a national company long before you become one.
FAQ Section
1. What is dumpster rental branding?
Dumpster rental branding is the visual identity, messaging, customer experience, and consistency that make a dumpster company recognizable and trusted.
2. How do I make my dumpster rental company stand out?
Choose bold colors, simple logos, consistent truck wraps, memorable names, and a strong customer experience like YELO Dumpsters.
3. Do brand colors really matter for dumpster rentals?
Yes. Bright, unique colors drastically increase visibility and local recognition, especially when dumpsters sit on job sites.
4. How can I build brand awareness for my dumpster company?
Post daily, join local groups, wrap your trucks, use community hashtags, and show behind-the-scenes content.
