đ ROT #3: Consistency over time wins
- Tony Nava
- Mar 25
- 5 min read
The No-BS Guide to Getting Rich Off Trash: Consistency Over Time Wins
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Written for the hustlers building their service businesses from scratch. This is tough love from a seasoned operator whoâs seen it all.
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Look, Thereâs No Magic Secret
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Iâm not here to bullshit you. Building a business ainât easy, but it is simple. It comes down to showing up every damn day, doing the work, and not quitting when it gets hard.
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Most people looking for a secret hack or the latest trick are wasting time. The real âsecretâ is consistency. Do the simple things over and over until youâre so good people canât ignore you.
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âSuccess is a few simple disciplines practiced every day.â â Jim Rohn
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Jim Rohn was right. Itâs not sexy, itâs not flashy. Itâs boring, repetitive, and sometimes it sucks. But those simple disciplines â making one more sales call, knocking on one more door, posting one more ad â practiced daily, will beat any fleeting burst of effort or talent.
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Consistency Beats Talent (Every Time)
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Talent is overrated. Big ideas are overrated.
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Iâve seen mediocre guys absolutely crush it just because they kept grinding day in, day out. Meanwhile, some of the âsmartâ ones with fancy plans fizzled out because they kept jumping from one idea to the next.
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CONSISTENCY > TALENT.
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EVERY. SINGLE. TIME.
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When you show up consistently:
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⢠You build skills faster (because youâre actually doing the work daily).
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⢠You earn trust and reputation (customers see youâre reliable).
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⢠Opportunities start to find you (people remember the guy whoâs always there, always posting, always working).
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Real example: one of our guys landed $8,255 in jobs just from Instagram by posting every day for 3 months. Let that sink in.
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He didnât have a huge following or special talent in content creation. He just showed up consistently on IG â posting job photos, sharing customer reviews, offering tips â every single day. At first, nothing big happened. A few likes, maybe an inquiry here and there.
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But week after week, the momentum built. After 90 days of this grind, his inbox started blowing up with leads. $8,255 in booked jobs off a free app, all because he stuck with it instead of giving up after a week.
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Jumping Around Kills Your Momentum
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I see it all the time: a newbie tries door knocking for two days, then switches to running Facebook ads for a week, then hops to printing flyers the next. They get zero traction because they never stay long enough to see results. This scattergun approach is business suicide.
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When you change strategies every other day, youâre basically hitting the reset button on your progress each time. Itâs like digging a bunch of shallow holes and wondering why you never hit water.
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Pick a damn spot and dig deep. Consistency means staying the course, even when itâs not immediately rewarding.
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REMEMBER: Every time you feel tempted to chase a new âhotâ idea, youâre sacrificing the momentum youâve been building. Donât do it. Slow and steady progress beats spurts of random effort.
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Brick-by-Brick: Daily Actions Create Freedom
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You want that freedom, right? The whole reason you started your business â maybe to control your time, provide for your family, eventually chill on a beach while the money flows in. Well, hereâs the raw truth: you earn that freedom by laying bricks every day.
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Each small action may not look like much today, but over time those bricks build a freaking fortress.
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Small daily actions > Big one-time moves.
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⢠Made 5 sales calls today? Thatâs a brick.
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⢠Handed out 20 flyers in your target neighborhood? Another brick.
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⢠Followed up with 3 old leads? Brick.
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⢠Spent an hour learning something to sharpen your skills? Brick.
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Do this day after day, and youâre building a wall of success that canât be knocked down easily. Skip days, get lazy, or keep changing the plan, and youâre stuck with a weak little shack that falls apart in a storm.
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Tactical Hustle Reminders (Back to Basics)
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Letâs get tactical. Consistency isnât just a mindset â itâs in your actions. Here are a few no-BS basics you should be hitting every single day or week, rain or shine:
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⢠Door Knocking: Yes, itâs old school, but it works. Pick a street and knock on doors. Hand out your card or flyer, introduce yourself, and offer your service. Do it consistently in the same areas so people start recognizing you. 10 doors a day, every day, beats 100 doors once and never again.
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⢠Zip Code Targeting: Focus your efforts on one tight area at a time. Become âthe go-to guyâ in a specific zip code or neighborhood. If you keep showing up there â through door knocks, yard signs, local Facebook groups â youâll saturate that market. Donât spread yourself thin; dominate a small area then expand.
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⢠One Lead Source for 90 Days: Pick one marketing channel and go all in for 90 days straight. Whether itâs Instagram, Google Ads, door-to-door, flyers, whatever â commit and max it out. Track your results. Tweak it. Get good at it. Do not get distracted by the next shiny platform during those 90 days. Master one, then move to the next. This is how you avoid being a âjack of all trades, master of noneâ in marketing.
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⢠Relentless Follow-Up: Donât let warm leads go cold. Set aside time each day to follow up on every estimate you sent, every inquiry you got. That person who said âcall me next weekâ? Put it on your calendar and actually call them. Relentless, polite pestering gets deals closed.
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(Do these seem basic? Good â success is built on basics. The pros just do the basic stuff more consistently than the amateurs.)
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Grind Now, Shine Later
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This game is simple, but itâs not easy. The only difference between you and the guy making seven figures in your space is that heâs been grinding longer and harder, every day, without let-up.
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Heâs not smarter than you. He doesnât have some secret sauce you donât. He just did the work consistently while others made excuses or quit.
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The beautiful thing?
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You can do this too. Consistency is a choice.
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You donât need to be born with talent or have a fancy degree or a perfect plan. You just need to show up and execute today, then do it again tomorrow. And the next day. And the next.
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STOP OVERCOMPLICATING SHIT. KEEP IT SIMPLE.
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SHOW UP. DO THE WORK. REPEAT.
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Every flyer you hand out, every post you make, every call you dial â theyâre like seeds. You might not see much right away, but give it time to rain and shine, and those seeds will grow into a forest. Thatâs the freedom youâre working for â the day your business runs on momentum you built brick by brick.
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So get after it. Your future self will thank you for the work you put in today, tomorrow, and every day after.
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GRIND NOW, FREEDOM LATER. NO EXCUSES.
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